DESIGN SYSTEMS · UI ENGINEERING · GREEN UX

FRONT-END
WITH care.

Better interfaces.
Clearer delivery.
Independent consultant, based in Madrid.

I help e-commerce teams and agencies build consistent, accessible interfaces, with care for performance and ecodesign.

Five years working with LVMH houses, including Dior, Guerlain, Make Up For Ever and Maison Francis Kurkdjian.

Discuss a project Explore the services

01 / HOW I CAN HELP

From design intent
to working interfaces.

Focused projects or ongoing team support.

UI implementation & design systems

Design-to-code in HTML/CSS/Sass, responsive layouts and reusable components.

You get: consistent interfaces and documented components.

Accessibility remediation

I turn audit findings into actionable tickets and coordinate front-end corrections.

You get: prioritised corrections, clear criteria and follow-up.

UI quality & delivery support

Visual and responsive reviews, with clear feedback between design and development.

You get: annotated findings and a clear plan before release.

ALSO FOR CONTENT TEAMS

CMS contribution & Page Designer training

Hands-on guidance to help your team use components, publish content and check their work.

Tell me what needs attention

02 / SELECTED EXPERIENCE

Behind the
interface.

Parfums
Christian Dior

Senior Front-End Consultant

Within Dior’s Design team, I translated designs into SFCC features, wrote technical specifications and co-wrote development tickets.

Guerlain
& LVMH Beauty Tech

Front-End leadership & accessibility

I managed and developed a six-month responsive release at Guerlain, and organised accessibility corrections from Level Access findings into prioritised Jira tickets.

Content teams.
More autonomy.

SFCC Page Designer training

I trained and supported contributors for Dior, Guerlain, Stella McCartney, Maison Francis Kurkdjian and LVMH Beauty Tech.

03 / GREEN UX IN PRACTICE

Less weight.
More purpose.

Lighter pages, useful interactions, maintainable components.

I consider image weight, loaded resources and interface complexity throughout the work, and measure improvements against a clear baseline.

Explore my working principles

04 / ABOUT SÉVERINE

Design.
Delivery.
Care.

Front-End Lead | Design Systems & UI Engineering

I’m Séverine Baudrand, an independent consultant with 8+ years of experience. I bring designers, developers and content teams together around carefully built interfaces.

HTML / CSS / Sass · Design systems · Accessibility · SFCC Page Designer

05 / WRITING