Design what matters.
Question unnecessary features, simplify journeys and help people get things done with fewer steps. Visual care and digital sobriety belong together.
GREEN UX · ECODESIGN · UI ENGINEERING
Thoughtful interfaces should be lighter, accessible and built to last. I bring Green UX and ecodesign into design systems and front-end development, from questioning a feature to refining its implementation.

GREEN UX & ECODESIGN
Sustainability starts with what we choose to build.
Question unnecessary features, simplify journeys and help people get things done with fewer steps. Visual care and digital sobriety belong together.
Choose appropriate images, lean components and purposeful interactions. Set performance budgets early and check the experience on slower devices and connections.
Use semantic HTML, accessible interactions and reusable design patterns. Keep interfaces understandable, maintainable and useful over time.
01 / THE WAY I WORK

8+ years bringing design intentions into real interfaces.
My core focus is Design Systems and UI Engineering: translating design intentions into reusable components, consistent interfaces and precise responsive layouts with HTML and CSS. Sustainable web design and development are a foundation of my practice, alongside accessibility and visual quality. I have also acted as an accessibility referent, particularly at Guerlain.
I bring an ecodesign mindset to the bridge between design and code: focus on what people need, question unnecessary interface complexity, and favour lightweight, reusable components. My aim is to reduce unnecessary resource use while preserving a thoughtful, accessible experience. Performance supports this approach; sustainability also shapes what we choose to build and maintain.
I work closely with designers, developers and product teams: clarifying implementation, documenting decisions and helping QA teams review front-end work in the browser.
Alongside development, I have organised Jira backlogs, written tickets and acceptance criteria, planned work into sprints and coordinated accessibility corrections.
02 / SELECTED EXPERIENCE
Senior Front-End Consultant
January to June 2026
Integrated into the Design team, I translated design requirements into technical implementation on the global SFCC e-commerce platform.
Focus: design-to-code, clear specifications and consistent UI.
Front-End leadership
Accessibility referent
At Guerlain, I managed and developed a responsive release over six months, alongside other releases. Accessibility was a central part of my front-end work.
Focus: hands-on delivery and coordination grounded in technical understanding.
From audit findings
to development tickets
I handled extensive lists of findings from Level Access: communicating with their team, analysing and classifying issues, and bringing them into Jira.
Focus: accessibility remediation and visual quality, supported by front-end expertise.
Front-End Engineer / Developer
March 2018 to April 2022
At Smile, I worked on front-end development for e-commerce projects, including Magento and Magento 2, combining responsive implementation with attention to usability and accessibility.
Focus: e-commerce integration, responsive UI and collaboration across technical teams.
03 / LET’S WORK TOGETHER
Short projects, team reinforcement or a longer-term role.
Review a defined set of pages or components. Identify visual inconsistencies and translate findings into clear, prioritised tickets.
Build reusable components, translate designs into precise HTML/CSS and maintain consistency across responsive interfaces.
Bring an ecodesign perspective to your interfaces: identify unnecessary complexity, favour lighter assets and reusable components, and improve accessibility and performance through focused front-end changes.
04 / PROFESSIONAL DEVELOPMENT
2025 · Two-day professional training
Completed a two-day training course with Temesis focused on developing more environmentally responsible web experiences.
05 / WRITING
My articles on Green UX, digital sustainability and life in code.
UI Engineering · Web Performance
By Séverine Baudrand.
Read about screen density →Semantic HTML · Green UX
By Séverine Baudrand.
Read the Lynx audit →AI & sustainability
By Séverine Baudrand.
Read article →06 / A CONVERSATION
Based in Madrid. Working in English and French.
Let’s talk