06 / RESPONSIBLE AI
Responsible AI
Choose AI when it serves a defined need, with proportionate tools and human oversight.
Practical guidelines
- Define what the tool should do and how its result will be checked.
- Use the simplest suitable tool and avoid generating repeated outputs without a purpose.
- Keep confidential client data out of unapproved tools.
- Review accuracy and preserve the source evidence.
- Require human approval before external actions.
- Do not claim environmental savings without a documented assessment.
Standards & resources
These references inform the approach. They are not certifications or claims that every criterion has been audited on this site.
- RGESN: ecodesign of digital services, a framework for examining the service throughout its lifecycle.
- W3C Web Content Accessibility Guidelines 2.2, testable accessibility requirements.
- Core Web Vitals, user-experience performance metrics and thresholds.